With the rapid development of the media industry, the demand for news talents is growing, and the major of journalism and communication is becoming more and more popular with students. However, in general, the employment direction of journalism and communication majors has a relatively obvious tendency. Most of the employment directions are large and medium -sized media groups, enterprise and institutions propaganda departments. But is the above -mentioned company the only choice for news communication? Let's make a simple analysis of the employment direction of news communication below. : Traditional media The traditional paper media, radio and television media and journals are the mainstay of my country's media market. They are still the protagonists of news trends and the first choice for news communication. Journal In except the above two popular traditional media, the journal is also a part that cannot be ignored. Journal media emphasize personality. The market positioning is "narrow and popular". It is strongly targeted. Generally, reporters and editors have special knowledge in a certain field. At the same time, they have strong expressive expression. The analysis of the above three industries, they require news communication professionals to involve multiple directions. This requires us to widely involve other professional disciplines. , Industry Research, etc.); At the same time, you can enter the strong media internship as much as possible. Has quality internship experience will not only make you appreciate by the application department, but also open your vision to make you recognize your advantages and disadvantages in the media industry. In the future studying and work, he has grown up. direction 2: New media planning The new media mentioned here is relatively traditional media, mainly referring to online media, mobile media and advertising companies. The new media Compared with traditional media, new media rely on digital technology and Internet technology, in the information age is one of the most potential Chaoyang industries. Passionate to enter the industry. As the Chaoyang industry, the new media industry requires market masters to plan effective consumption, so talents in media management and management are particularly scarce. Because there is no traditional path constraint, online media tend to "enterprise operation". At present, the development of the online media industry follows the law of "creative industry", and advertising business talents are also suitable for joining online media. The online media The online media is not like the "seeking specialty" employment needs like the newspaper period. Therefore, during the period of reading, we can read books in more media management and media marketing, pay attention to industrial news, and understand the operating laws of the domestic and foreign media markets. It is also necessary to learn some website production skills and related technical software. In addition, during learning and practice, it is important to focus on cultivating their own innovative consciousness and market sense. Compared with traditional media, the employment standards of new media are obviously different, and the professional directions of their needs are relatively wide. It It, in addition, such as advertising companies, press spokesmen, media research companies, and fashion magazine editors are also industries that are more popular in the new media industry. However, such companies may have deeper requirements for students in terms of personal specialty. Taking the media research company as an example, it requires us to follow the research and communication research methods, audience analysis and other fields to participate in some scientific research projects, and can master various fixed and quantitative media research methods. In general, these types of companies must require students to have an early internship experience. direction 3: Industry editor compared with traditional media, editors and journalists who have high literacy. Although some people are engaged in journalism editing occupations, they may not require very professional news survey and research capabilities, such as Online editors, senior director of film and television program production companies, offline publications, corporate publications, journalists, etc., but they also need simple news and communication knowledge, and the above industry also provides a lot of employment opportunities for the master's degree in news communication. The network editor The rejection of complete statistics. At present, there are more than 3 million online editor practitioners in my country, while traditional journalism practitioners have only 750,000 people. Online media practitioners have surpassed the traditional media in terms of scale and quantity. Essence Although there are a large number of people, with the deepening development of the Internet, online editing has also become a popular talent in the market, especially graduate students across professional journalism and communication. To be an online editor, we must first have a solid text skills; secondly, we must know the relevant knowledge of the news, and it must be sufficiently sensitive to the news, information, and trends appearing on the Internet; And some editors publish software. Chat film production editors and corporate publishing editors It film and television production editors and corporate publishing editors. With the rapid development of movies, entertainment industry and other industries, these companies have a wide range of demands on the compilation, broadcasting, and mining of film and television programs. If you have strong news sensitivity and news writing ability, you are familiar with the production process and TV performance techniques of TV shows, active thinking, and strong writing skills. Students who have graduated from such journalism majors have a wide range of employment prospects. The source network, copyright belongs to the original author.
I am glad to discuss this literary issue with you! The journalism class in the subject category of literature. Journalism, communication, radio and television are three specific majors in journalism. When it comes to these three majors, people will naturally think of reporters and editors. Yes, these three majors are cultivating journalists and editors, but they are still very different in terms of subject research objects, training goals, professional courses, and employment directions. The first, the subject of the discipline is different. The journalism is the science of studying the laws of journalism and journalism; communication is a discipline studying how humans use symbols for social exchanges; radio and television science is a major in studying the laws of popular media information communication such as radio, television, and networks. The second, professional training goals are different. The training goals for the major of journalism: Cultivate basic skills such as news interviews, writing, editing, reviewing, photography, planning, director, production and other basic skills with basic theoretical knowledge of journalism. , Correspondent, media management, audiovisual planning, advertising production and other professionals. The training goals for communication majors: Cultivate senior professional talents with basic theory of communication, English communication ability, cross -media practical ability, and generous humanistic literacy, and cultivate the training on radio and television, public relations advertising, media management, news, news , Publishing, online communication and other fields engaged in management, planning, editing, production, and teaching and scientific research. The training goals for radio and television majors: Cultivate news communication of the basic theory of radio and television journalism and broad cultural sciences, and can engage in news communication in the radio and television news and propaganda department to engage in editing, interviews, program hosting and management. Senior specialty. . The main courses of learning are different. SEME main courses: news review writing, research on Chinese and foreign journalism, public relations, newspapers editing, journalism management, etc. Main communication majors: communication research methods, network communication, news media and information technology, visual communication, public information writing, media technology application, mobile communication technology and development, broadband technology application and development, social informationization, social informationization, Construction, etc. The main courses for radio and television: Broadcasting and television technology foundation, program planning and director, radio news and television news, news psychology, radio and television program production, host program, TV camera, broadcasting theory, broadcast host, broadcast host Art, etc. If fourth, the employment direction and prospects are different. The employment direction of journalism: The propaganda department of the party and government organs, the propaganda department of the large enterprise is engaged in news writing and editing in media, newspapers and magazines, publishing, radio, television stations, websites and other media. , Documents, copywriting planning and other words. Moving employment direction of communication majors: engage in activities planning, public relations planning, copywriting planning, website editing, copywriting, graphic design, etc. in news media or large enterprises. It is mainly engaged in the above -mentioned work for online media, cultural media companies, and advertising companies. It can also engage in news compilation work in newspapers, magazines, radio, and television stations. The employment direction of radio and television majors: The employment prospects of radio and television majors are very good. Graduates can engage in news interviews, writing, director, broadcasting, program hosting, etc. If you are a radio and television program planning, editing, interviewing, management and other basic abilities, graduates are more popular. From the above four aspects, we can also see: Journalism major focuses on the news collection and editing of newspaper media, and the communication science major focuses on the news, editing, and planning of the news of online media. Broadcasting stations, TV stations, editing, editing and hosting and programming. They have their own characteristics, and their employment directions have their own focus, but it is difficult to separate. In terms of professional knowledge and employment, there is a major in journalism than the major of communication, and the communication major is greater than the major of radio and television. However, compared to professionalism, radio and television science is more professional.
0503 News Communication Category 050301 Journalism 050302 Radio and Television 050303 Advertising 050304 Communication Studies 050305 News theory knowledge and skills, broad cultural and scientific knowledge. Familiar with my country's news, propaganda policies and regulations, and senior talents who can engage in editors, journalists and management in the news, publishing and publicity departments. The trunk discipline: News Communication Main courses: Introduction to Journalism, Chinese Journalism, Foreign Journalism, News Interviews and Writing, News Editing and Reviews, Marxism -Leninist Journalism Selected Reading , Volkswagen Communication, News Regulations and Journalism, News Photography, Broadcasting and Television, Journalism Management, Advertising and Public Relations, etc. Employment direction: . College teachers Because journalism communication has theoretical composition and practical, the prospects for employment are also very broad. Among them, teachers of colleges and universities are extremely lacking, so after graduating from graduate students, they can enter colleges and teach, or scientific research consulting institutions for theoretical research. . Network editing According to statistics, there are currently nearly 3 million online editor practitioners in my country, while traditional journalist practitioners have only 750,000 people. Online media practitioners have surpassed the traditional and quantities. media. In 2005, of the third and ten new occupations announced by the Ministry of Labor and Social Security, "online editing" ranked among them. While being recognized by the country, online editing has also become a popular talent in the market. When the Internet develops to a certain degree, most online journalists are no longer acting by technicians, but they need more personnel with a certain relevant professional background or experience experience to engage. To be an online editor, we must first have a solid text skills; secondly, we must know the relevant knowledge of the news, and it must be sufficiently sensitive to the news, information, and trends appearing on the Internet; And some editors publish software and so on. . Senior director of film and television program production company If you are an entertainment "fan", then you must have heard the name "Light Media", the total release of "Entertainment Scenes" programs for it Essence Light Media is a typical film and television program production company. Its official website has the notation of perennial recruitment programs and program directors. At present, there are more than 1,500 film and television production companies in my country. In terms of TV columns, the familiar "Lucky 52", "Entertainment Scene" and "Happy Story" are produced by film and television production companies. These companies have extensive demand for the compilation, broadcasting, and mining of film and television programs. Strong news sensitivity and news writing ability, familiar with the production process and TV performance techniques of TV programs, active thinking, and strong writing skills. Such journalism graduates are very extensive. . The edit of offline publications In the Internet era, all activities in reality can almost be implemented through the network. However, there is also a problem of insufficient arrival rate on network information, so many websites have started to set up offline publications after the development and growth. "Culture and Art Newspaper, founded by Shanghai Yipao Culture Media Co., Ltd.. "City One Newspaper" is an offline publication that brings together online information. It is a practical newspaper that integrates many categories of advertising information. The company's recruitment of editing and editing is to have the keenness of reporters, the coordinated planning ability of the editor, and the commercial smell of advertisers. It is best to have work experience in tourism, training, real estate, decoration building materials, catering and entertainment industry. Therefore, not only is they familiar with the relevant knowledge of journalism, but they also have the most advantageous graduates who have more specialized in a certain industry. 5. Editorials of enterprise publications, reporters Out of development needs, many companies now run some irregular publications. This is also a place for media talents. However, this requires a wide range of practitioners, because the company's main business is different, and the requirements for the professional background of the editors are different. For example, when recruiting media planning and editing staff, Shanghai Kicma Enterprise Marketing Planning Co., Ltd. requires a bachelor's degree in journalism, advertising, medicine, and pharmacy. , Cultural relics and other related professional backgrounds. Ilands Chat China University of Communication: The National "211 Project" key comprehensive university directly under the Ministry of Education. Television, movies, newspapers, publishing, online, and new media high -level talent training and scientific research, with the concept of strong specialty disciplines, the coordinated development of multiple disciplines of arts, work, management, scriptures, law, science, and teaching. "New Media" has become the central nervous system of the information society, the leading platform market of the information economy, and the forefront of information and culture construction. New media studies have received more and more attention from national policy departments, industrial operation departments, academic circles, and education circles. In this context, the New Media Research Center of Communication University of China came into being. The national priority (4) The news and communication art design of journalism and communication Prinkly belonging to the Ministry of Education, built by the Ministry of Education and Beijing The Social Sciences Society of Social Sciences, the theoretical economics, application economics, law, political science, sociology, journalism, statistics, business management, and public management of Renmin University of Renmin University ranks first in the country. The field ranks first in universities across the country, ranking first in the number of disciplines in the country. National Key Protection (18) This Chinese language, literature, philosophy, agricultural and forestry economy management Sociology and social science and social work, public utility management archives administrative administrative human resource management law news, radio and television economics business administration accounting Learning Finance Wuhan University: The Department of News and Communication Education began in the Department of Journalism in 1983. In December 2000, the School of Journalism and Communication was established. The college currently has four departments: journalism, radio and television, advertising, and online communication; 6 undergraduate majors and professional directions: journalism, communication, radio and television journalism, advertising, broadcasting and hosting art, advertising design direction. Students of our college have been professional internships such as the People's Daily, CCTV, Xinhua News Agency, Economic Daily, Guangming Daily, and South Special Economic Zone, Hunan Special Zone, Hunan Wei, Daily, Hubei TV, etc., so that students can receive good professional training. In the process of the reform of the graduate training mechanism, the college has always put the quality of training in the first place, adheres to the comprehensive development of morality, wisdom, physical fitness, and beauty, focusing on the cultivation of high -quality and innovative news communication talents. After graduate students, the two -year system is based on the two -year system. It is diverted in the middle -term period, and is trained in stratification. For teaching, excellent master's degree students can study for doctoral degrees in advance. The professional quality and comprehensive quality of students have been significantly enhanced. In the national competitions held in recent years, students of our college have won many awards and have won the "Chinese University Student Advertising Television Debate Competition" crown twice in a row. Mudan University: The former School of Journalism is the Department of Journalism of Fudan University. It was founded in September 1929. It is one of the Department of Fudan University's Department of College and the oldest and most famous news and communication education institutions in China. The School of Journalism has a department of journalism, the Department of Broadcasting and Television, Department of Advertising, and the Department of Communication. It has established a multi -level journalistic communication talent education system for undergraduate, master's, doctoral, and postdoctoral. The college opened 4 doctoral points in journalism, communication, radio and television, and media management, as well as 6 master's degree in journalism, communication, radio and television, advertising, media management, journalism and communication "Professional degree with communication). Peking University: The School of Journalism and Communication belongs to Peking University and is one of the best school colleges in China. Relying on the increasingly enhanced discipline of journalism and communication, integrate the entire school's resources, and gradually form journalism and communication models with the characteristics of Peking University and adapt to the development of the times, forming a journalism, communication, advertising, editing and publishing science , Internet communication, radio and film, cross -cultural exchanges, public relations, media management and other series of discipline groups. With doctoral stations, master points and first -level disciplines of the first -level disciplines of journalism and communication. Sichuan University: The School of Literature and Journalism has a long history. It is the college with the most strong liberal arts teaching and scientific research strength of Sichuan University. First -level disciplines (only five colleges in the country include national key first -level disciplines of Chinese language and literature), Chinese language, literature, journalism and communication, and art theory. The evaluation ranked fifth in the country. Jinan University: The School of Journalism and Communication is one of the earliest departments of the Department of Journalism in my country. It was established in Shanghai in 1946. In March 2001, the School of Journalism and Communication was established. The heavy town. There are 4 undergraduate majors in journalism, advertising, radio and television journalism, and 2 master's authorization points. Tsinghua University: The predecessor of the School of Journalism and Communication is the editing direction established in the Chinese Department in 1985 and the Department of Communication established in October 1998. The School of Journalism and Communication was formally established on April 21, 2002. The mission of the college is to give full play to the comprehensive advantages of Tsinghua University, create first -class journalism and communication disciplines, and cultivate excellent news and communication talents. The University of Science and Technology of China: The college's existing three doctoral points in journalism, radio and television journalism, and communication science; four master's degrees of journalism, communication, radio and television journalism, and advertising public relations; journalism, radio and television There are five undergraduate majors in journalism, communication, advertising, broadcasting, and hosting art. The journalism majors have a professional direction of journalism review, and have constructed a full -process education system from undergraduate students and master's degree students to doctoral students. Nanjing University: Nanjing University's journalism and communication discipline, began in 1936 "Film and Broadcasting Specialty Division", known as Jinling University, in the predecessor of Nanjing University. Essence On October 10, 2003, Nanjing University School of Journalism and Communication was established. The college currently has a doctoral degree awarding point for "Popular Communication and Media Management", and a master's degree awarding point for the first -level discipline of "Journalism and Communication".
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